| Foundation |
June 1st, 2002 |
| Target |
Arouse all efforts to pursue prosperity and perfection. |
| Market Positioning |
Lock up the young and fashionable consumptive group and lead the tide of furniture through changes. |
| Product Positioning |
Center on the style of Northern Europe, namely concise, fashionable and pure. |
| Price Positioning |
Create top grade products with medium price. |
| Marketing Concept |
Sell products, sell service and sell personality. |
| Factory Spirit |
Actively advance, improve own value, sincerely cooperate and jointly create famous enterprise. |
|
Manufacturing Bases Attached |
| Change Furniture Manufactory |
Design and manufacture soft-piece furniture like sofa, bed and chair. |
| Start Furniture Manufactory |
Design and manufacture board-style furniture like tea table, TV cabinet, dining table and chair, desk and chest. |
| Height Furniture Manufactory |
Design and manufacture hardware furniture like stainless steel finished products and semi-finished products. |
|
Direct-selling Show Hall |
Exhibition Center Show Hall: No.27-28 Lechong International Furniture Exhibition Center, Shunde District, Foshan City, Guangdong
|
| Product Market |
96 cities above prefecture level in China and about 58% of the total output (32 regional exclusive agents). |
| 60 countries or regions over the world and about 42% of the total output (21 regional exclusive agents). |
